Law enforcement marketing, whether for the public or recruiting potential hires, takes people who understand the culture, and I am one of those people. I work with you to craft a strategy that will attract viewers and applicants.
In this day and age, rural agencies can no longer afford to limit their reach when it comes to recruitment. There is more to landing applicants than posting a flyer that covers the basics like salary and other perks. A brand video gets the agency culture in front of potential applicants and goes deeper than just covering some of the perks of the agency. Applicants will want to know what the area is like in regard to housing, recreation, health care, and schools. Gone are the days of the agency head being on camera for a few seconds in hopes of landing an applicant.
WHAT DOES WORKING WITH BLACK CREATIVE LOOK LIKE
A tactic focuses on a short-term objective, while a strategy builds long-term momentum.
For example, a brand video may help promote a product, connect with customers, or support hiring efforts. However, a complete video strategy creates a larger ecosystem of content that continues working for your business long after production ends.
That’s where Black Mesa Creative comes in.
Instead of creating a single piece of content, we help you develop a coordinated video strategy that speaks to consumers, recruits future employees, and strengthens your overall brand presence.
As a result, one production can deliver an entire library of marketing assets, including:
- Brand film
- Client stories geared towards your targeted consumer
- Employee stories geared towards recruiting the future of your brand
- Hero videos
- A standalone recruitment video
- Behind-the-scenes images that will help build the foundation of your marketing push
- A portfolio of standalone images for use in social media and blog posts
In other words, you’re not simply investing in a video. You’re building a content foundation that supports your brand across multiple platforms and audiences.
WHY CHOOSE BLACK MESA CREATIVE
My 2 decades of rural peace officer experience, while paying attention to recruiting trends, allow me to craft packages to fit any agency.
HOW TO WORK WITH BLACK MESA CREATIVE
Feel free to drop us a quick message, and we will get back to you as soon as possible. We look forward to working with you.